Let’s launch.
We bring decades of experience to the table to help international brands understand the US consumer packaged goods (or FMCG) landscape, the market dynamics, the pitfalls, and the most successful routes to shelf.
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Ira Laufer
PRINCIPAL
Ira has led operations, sales, and served as CEO for prominent better-for-you brands including Pangaia, JUST Water, Red’s, and Vitalicious. His network with the retail, distributor, and sales broker communities is unparalleled.
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Kara Rubin
PRINCIPAL
Kara ran the largest regional grocery business unit at Whole Foods Market for a decade and then moved on to lead brand strategy and product development at JUST Water. She brings a wealth of insight and experience to product development, brand positioning, and retail navigation built on a deep background and extensive relationships in the industry.
